Enhancing Hotel Frontliner Professionalism Through Industry-Standard Grooming Training at Planet Holiday Hotel Batam
DOI:
https://doi.org/10.59193/jkw.v4i1.477Keywords:
Grooming Training, Frontliner Hospitality, Community Service, Experiential Learning, Industry-Academia CollaborationAbstract
This community service program was carried out in response to the increasing demands of professionalism in the hospitality industry, where frontliner appearance significantly affects guest impressions. Grooming is not only about physical appearance but also represents work ethics and service standards. The program took place at Planet Holiday Hotel Batam and involved five front office staff and 20 first-semester students from Batam Tourism Polytechnic. This activity aimed to improve frontliner grooming based on hotel industry standards. The method used was a combination of material presentation, practical demonstration, direct application, and group reflection. Each academic contributed to different roles such as proposal preparation, coordination with the hotel, training delivery, and discussion facilitation. The outcomes indicated a significant increase in participants' understanding, as shown in pre-test and post-test results. Hotel staff reported better awareness of grooming practices, while students expressed increased motivation and comprehension through hands-on learning. The session also promoted meaningful dialogue between academia and industry. Participants were highly enthusiastic, and the training environment was supportive and interactive. This success demonstrates the effectiveness of community service programs in bridging education and industry needs. Moreover, it opens up opportunities for future collaborations, such as structured internships or continuous professional training. The result of this program underscores the importance of experiential learning and cross-sectoral partnerships in preparing competent and industry-ready human resources. In conclusion, practical and collaborative models of community service like this provide a sustainable approach to workforce development and quality service improvement in hospitality.
Downloads
References
Ardhana, A. A., & Susanti, E. D. (2025). Analisis Penerapan Standar Grooming Pada Customer Service Improvement di Bandar Udara Internasional Juanda. Seminar Nasional Pariwisata Dan …, 4(April), 170–176. https://www.usahid.ac.id/conference/index.php/snpk/article/view/327%0Ahttps://www.usahid.ac.id/conference/index.php/snpk/article/download/327/273
Dhabitah, G. D., Wibowo, A. E., & Lubis, A. L. (2024). Peran Front Office dalam Mengelola Keluhan dan Masukan Tamu di Montigo Resorts Batam. Journal of Tourism and Interdiciplinary Studies, 4(2), 94–112. https://doi.org/10.51713/jotis.2024.4243
Isnanda, A. P., & Della Sari, W. (2020). Analisis Penerapan Standar Grooming Room Attendant di Best Western Premier Panbil Batam. Jurnal Pariwisata Bunda, 1(1), 7–17.
Jeniffer, Fatimah, Z., & Lubis, A. L. (2024). Pengaruh Kualitas Layanan Terhadap Kepuasan Pengunjung di Maha Vihara Duta Maitreya Batam. Media Bina Ilmiah, 4(3), 3963–3973.
Kusumarini, I. (2021). Kualitas Pelayanan Staf Front Office Hotel Di Bali. Jurnal Bisnis Hospitaliti, 10(2), 103–114. https://doi.org/10.52352/jbh.v10i2.470
Lubis, A. L., Supardi, Fatimah, Z., & Wibowo, A. (2024). Sosialisasi Ilmu Pengetahuan Hospitality Agar Menjadi Hotelier Profesional Di SMAN 19 Batam. Jurnal Keker Wisata, 2(2), 224–236. https://doi.org/10.59193/jkw.v2i2.261
Lubis, A. L., Wibowo, A., Wardani, Y., & Pratama, O. A. (2025). The Synergy of Academics and Industry Practitioners In Improving Tourism Services at Kamuella Resort. Jurnal Keker Wisata, 3(1), 136–148. https://doi.org/https://doi.org/10.59193/jkw.v1i1.93
Oscar, B., & Sumirah, D. (2019). Pengaruh Grooming Pada Customer Relations Coordinator (CRC) Terhadap Kepuasan Pelanggan di PT Astra international TBK Toyota Sales Operation (Auto2000) Pasteur Bandung. Jurnal Bisnis Dan Pemasaran, 9(1), 1–11.
Pirastyo, S. P., & Wulansari, M. K. (2019). Pengaruh Etika dan Penampilan Pegawai Hotel Terhadap Peningkatan Mutu Pelayanan. Jurnal Riset Manajemen Indonesia (JRMI), 1(1). https://jurnal.pascabangkinang.ac.id/index.php/jrmi
Putri, M., Wibowo, A., & Lubis, A. L. (2024). Implementasi Pelatihan Kerja Dalam Menangani Guest Complaint Pada Front Office Di Os Hotel Tanjung. Jurnal Mekar, 3(1), 6–13. https://jurnal.btp.ac.id/index.php/mekar-btp/article/view/285
Sipahutar, S. E., Fatimah, Z., & Lubis, A. L. (2024). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Tamu di Davienna Boutique Hotel. Media Bina Ilmiah, 19(3), 4161–4172. https://binapatria.id/index.php/MBI/article/view/984
Supardi, Lubis, A. L., Fatimah, Z., & Muhammad Haikal, C. (2024). Pengembangan Kapasitas Karyawan Restoran Sederhana dalam Hygiene dan Sanitasi Melalui Pelatihan Praktis. Jurnal Keker Wisata, 2(2), 182–196. https://doi.org/10.59193/jkw.v2i2.260
Syaharani, N., Fatimah, Z., & Lubis, A. L. (2024). Profesionalisme Front Office Untuk Meningkatkan Tingkat Hunian di Beverly Hotel Batam. Media, 19(03), 4133–4144.
Tambunan, L. T. M., Sitanggang, R. A., & Tambunan, I. B. (2024). Penerapan Grooming Standard Pramusaji Sebagai Bagian dari Excellence Service di Departemen Banquet Hotel JW Marriott Medan. Jurnal Akomodasi Agung, XI(2), 80–85.
Wijaya, H., Sukmamedian, H., Lubis, A. L., & Supardi. (2024). The Role of Front Office Staff in Providing Satisfaction and Comfort for Guests at Radisson Golf and Convention Center Batam. Jurnal Manajemen Pelayanan Hotel, 8(2), 62–81. https://doi.org/http://dx.doi.org/10.37484/jmph.080205 The
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Arina Luthfini Lubis, Supardi, Zahara Fatimah, Andri Wibowo
This work is licensed under a Creative Commons Attribution 4.0 International License.
