Contribution Of Generation Z In Accelerating The Digitalization Of Sustainable Tourism In Benan Tourism Village, Lingga Regency
DOI:
https://doi.org/10.59193/jkw.v4i2.530Keywords:
benan tourism village, tourism digitalization, generation z, school partnership, sustainable tourismAbstract
The Community Service Program (PkM) aims to optimize the contribution of Generation Z in accelerating the digitalization of sustainable tourism in Benan Tourism Village, Lingga Regency. As a leading marine destination based on Malay culture, Benan Village faces the challenge of the digital divide due to the limited technological literacy of senior tourism managers, at a time when the potential of local youth has not been channeled productively. This program uses a participatory approach (Participatory Appraisal) through project-based training methods and cross-sector mentoring that integrates two main partners, namely tourism village managers (Pokdarwis) and local school institutions. The series of activities includes needs analysis, creative content creation workshops, social media management, and digital governance assistance. The results of PkM show a significant increase in students' literacy and digital skills as a representation of Generation Z. The resulting concrete contribution is the formation of a collaborative digital working group between schools and Pokdarwis who act as local content creators. This group independently succeeded in strengthening the 3A tourism pillar (Attractions, Amenities, Accessibility) in cyberspace through a visual narrative with the theme of eco-tourism. The sustainability of this program has succeeded in building a social media tourism ecosystem that effectively attracts niche travelers. In conclusion, the synergy of independence between schools and tourism village managers has succeeded in transforming the role of Generation Z into agents of digital change, as well as long-term investment to maintain the competitiveness and resilience of the sustainable creative economy of Benan Tourism Village.
Downloads
References
Afriani, M., Rini, R. O. P., & Gunawan, A. A. (2022). Gastronomic Analysis of Traditional Malay Food Slime Noodles as a Tourist Attraction in Batam. Tourism Scientific Journal, 8(1), 1–11. Https://Doi.Org/10.32659/Tsj.V8i1.220
Aryasa, H. M., Fenisa, D., Linanda, P., Sumaryanti, A., & Putri, A. W. (2025). Preservation of local culture and the essential role of Generation Z in sustainable ecotourism in Caping Village. Society: Journal of Community Service and Empowerment, 5(2), 138–145. Https://Doi.Org/10.37802/Society.V5i2.912
Darmayanti, P. W., I Made Darma Oka, & Fransiska Fila Hidayana. (2023). The Role of Digital Marketing in the Development of Tourism Villages in Tabanan Regency. Journal of Tourism Studies and Applications, 3(2), 21–29. Https://Doi.Org/10.53356/Diparojs.V3i2.78
Esha Nanda Vebryna, Kirani Sisca Damayanti, Putri Rahma Sari, & Ertien Rining Nawangsari. (2025). Gen Z Participation in the Development of Jelita Tourism Village (Japan Bali Kita) Banjar Sugihan, Tandes District, Surabaya. Peshum : Journal of Education, Social and Humanities, 4(5), 8154–8163. Https://Doi.Org/10.56799/Peshum.V4i5.11636
Kurniasari, K. K., Gauh Perdana, B. E., Sukaca Putra, R. A., & Iban, C. (2024). Generation Z's Perception of Sustainable Tourism in Cultural Destinations: A Case Study of Borobudur. Journal of Applied Tourism, 8(1), 12. Https://Doi.Org/10.22146/Jpt.95415
Prabawati, N. P. D. (2019). The Role of Youth in Tourism Development Activities in Tibubeneng Village, Badung Regency, Bali. Journal of Indonesian Tourism: Journal of Indonesian Tourism Research and Development, 13(1), 73–84. Https://Doi.Org/10.47608/Jki.V13i12019.73-84
Pratiwi, N. L. P. D., Jayendra, P. S., & Aditya, I. W. P. (2024). The role of Generation Z in the preservation of Genggong art as an effort to develop culture tourism. Scientific Journal of Tourism and Business, 3(8), 1435–1445. Https://Doi.Org/10.22334/Paris.V3i8.860
Putera, D. A., Rofii, E. A., Lawi, A., Rini, R. O. P., & Putra, A. A. (2024). Enhancing Waste Management And Marine Ecosystem Protection For Tourism Sustainability On Buluh Island. Bio Web Of Conferences, 134. Https://Doi.Org/10.1051/Bioconf/202413406010
Rini, R. O. P. (2022). Marketing Strategy of the Creative Industry of the Binong Jati Knitting Center in Bandung as a Shopping Tourism Destination. Manners Journal, 1(1), 1–12.
Rini, R. O. P. (2024). The Influence of Digital Marketing on Rubeka Café's Sales Volume. Journal of Educational Sciences, 7(12), 13508–13513. Https://Doi.Org/10.54371/Jiip.V7i12.5532
Rini, R. O. P., Ilham, W., Prince, D. A., & Dermawan, A. A. (2022). Reconstruction Planning as a Sustainable Tourism Development Strategy. Altasia Journal of Indonesian Tourism, 4(2), 61. Https://Doi.Org/10.37253/Altasia.V4i2.6789
Sabandiyah, A. K., & Puspita Sari, D. (2025). Analysis of Gen-Z Behavior and the Use of Social Media for Sustainable Tourism Development in Bogor City. Bogor Hospitality Journal, 9(2), 91–108. Https://Doi.Org/10.55882/Bhj.V9i2.166
Sahidin, U., Hariyanto, F., Arindawati, W. A., & Introduction, A. (2024). The Role of Bantaragung Tourism Village Development Actors in Developing Digital Tourism Villages. Journal of Network Media Communication Sciences, 7(2), 146–159.
Trihayuningtyas, E., Wulandari, W., Adriani, Y., & Sarasvati. (2018). Social Media as a Means of Information and Tourism Promotion for Generation Z in Garut Regency. Tourism Scientifie Journal, 4(1), 1–22.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Rosie Oktavia Puspita Rini, Yudha Wardani, Astariadi Kurniawan
This work is licensed under a Creative Commons Attribution 4.0 International License.
