ANALISIS STUDI KELAYAKAN BISNIS DALAM PENGEMBANGAN UMKM KOTA BATAM PADA USAHA BUNBUN COOKIES AND CAKES

Authors

  • Wahyudi Ilham Politeknik Pariwisata Batam

Keywords:

Feasibility Study, Bunbun Cookies and Cakes, Medium Enterprise (SME)

Abstract

Bunbun Cookies and Cakes, a processed food company, aims to contribute to the growth of micro, small, and medium-sized enterprises (MSMEs) in Batam City, recognizing their crucial role in Indonesia's economy. To assess the viability of the business launch, a comprehensive feasibility study was conducted. Employing a qualitative approach with descriptive methods, the study's objective was to determine the feasibility of Bunbun Cookies and Cakes. Rather than relying solely on a single criterion, the evaluation considered various aspects, each requiring specific values for feasibility. The assessment encompassed legal, environmental, market, technology/technical, management/human resources, and financial dimensions. The study's findings indicate that the Bunbun Cookies and Cakes business is not only feasible but also holds promising prospects for success.

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References

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Published

2023-12-31

How to Cite

Wahyudi Ilham. (2023). ANALISIS STUDI KELAYAKAN BISNIS DALAM PENGEMBANGAN UMKM KOTA BATAM PADA USAHA BUNBUN COOKIES AND CAKES. JURNAL MATA PARIWISATA, 2(2), 58–66. Retrieved from https://jurnal.btp.ac.id/index.php/mata-btp/article/view/216

Issue

Vol. 2 No. 2 (2023): DESEMBER 2023

Section

DESEMBER 2023

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Copyright (c) 2023 Wahyudi Ilham

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This work is licensed under a Creative Commons Attribution 4.0 International License.