ANALISIS DAMPAK MEDIA SOSIAL DI KOTA BANDUNG SEBAGAI KOTA PILIHAN UNTUK BERWISATA
Keywords:
Bandung Tourism, Digital Marketing, Social Media, TourismAbstract
The tourism sector in Bandung City continues to increase in terms of the development of tourist objects that are increasingly varied and have an impact on other sectors such as the economy, society, and environment. The Ministry of Tourism and Creative Economy of the Republic of Indonesia stated that Bandung was ranked 15th out of 25 cities in the world with the category "Best of The Best Destination Travelers Choice" and entered into the ranks of "World Trending Destinations 2024" by TripAdvisor. Achievements in the tourism sector in Bandung City are inseparable from new trends that continue to innovate to increase interest in travel and the influence of globalization on the delivery of information about tourist destinations can be widespread. The emergence of social media with various variables and different features can have a good impact on the progress of the tourism sector. This study discusses the impact of social media on the choice of tourists to travel to Bandung City. This research uses a quantitative method with a descriptive approach. The data obtained in the study came from distributing questionnaires distributed to respondents through the Google form page. Respondents are tourists from outside the city of Bandung and have travelled to the city of Bandung. The results of the study aim to determine the role of social media in making tourist decisions to travel in Bandung City which will be useful in the development of tourism marketing in Bandung City so that it is increasingly innovative and creative.
Downloads
References
Amdan, N. S., Alifi, M. I., Muhaemin, M., Ramadhan, A., Pratiwi, M., Fitriyah, N., & Muldi, A. (2022). Optimalisasi Pemanfaatan Media Sosial dalam Promosi Kampung Wisata Pekijing. Jurnal Pengabdian Pada Masyarakat, 7(1), Article 1. https://doi.org/10.30653/002.202271.26
Dewi, N. I. K., Gede, I. G. K., Kencanawati, A. A. A. M., & Mataram, I. G. A. B. (2021, April 26). Social Media Usage by Generation Z in Ore-Trip Planning. International Conference on Applied Science and Technology on Social Science (ICAST-SS 2020). https://doi.org/10.2991/assehr.k.210424.036
Jalilvand, M. R. (2017). Word-Of-Mouth vs. Mass Media: Their Contributions to Destination Image Formation. Anatolia, 28(2). https://doi.org/10.1080/13032917.2016.1270840
Marpaung, H. (2020). Pengaruh Word Of Mouth (WOM), Daya Tarik Wisata, dan Fasilitas terhadap Minat Berkunjung Ulang Wisatawan pada Pemandian Air Panas Sumber Padi Kabupaten Batu Bara. Jurnal Manajemen, Ekonomi Sains (MES), 2(1).
Rukmana, T. N., & Lestari, A. A. (2020). Motivasi Perjalanan, Citra Destinasi, dan E-WOM serta Pengaruhnya Terhadap Niat Berkunjung (Studi pada Pengunjung Wisata Waduk Grobogan Kabupaten Bojonegoro). Jurnal Ilmu Manajemen, 8(2), Article 2.
Sari, A. O., Setiaji, S., Rifani, M. I., & Mardiana, T. (2023). Pemanfaatan Google Form sebagai Media Pengumpulan dan Pengolahan Data pada Kader PKK Kelurahan Ragunan Jakarta. Jurnal Aruna Mengabdi, 1(1), Article 1. https://doi.org/10.61398/armi.v1i1.10
Sihotang, H. (2023). Metode Penelitian Kuantitatif (E. Murniarti, Ed.). UKI Press. http://repository.uki.ac.id/13063/
Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D (2nd ed.). Alfabeta.
Syarifuddin, D., S., D. (2018). Nilai Citra Kota dari Sudut Pandang Wisatawan (Studi tentang Citra Kota Bandung Dampaknya terhadap Kunjungan Ulang). ARS International School of Tourism, 1(2), Article 2.
Widada, C. K. (2018). Mengambil Manfaat Media Sosial dalam Pengembangan Layanan. Journal of Documentation and Information Science, 2(1). https://doi.org/10.33505/jodis.v2i1.130
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Agam Julian Permana, Ayu Rahayu Muliani Ginting, Nathaya Rasendriya Putri, Shania Siti Nur Zharifa, Syalwa Novita, Zahira Rafeyfa Permana
This work is licensed under a Creative Commons Attribution 4.0 International License.
