Kafti, E. 2026. PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN MENGINAP TAMU MELALUI ONLINE TRAVEL AGENT DI PASAR BARU SQUARE HOTEL BANDUNG. JURNAL MEKAR. 5, 1 (Apr. 2026), 30–36. DOI:https://doi.org/10.59193/jmr.v5i1.498.