KAFTI, Eka. PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN MENGINAP TAMU MELALUI ONLINE TRAVEL AGENT DI PASAR BARU SQUARE HOTEL BANDUNG. JURNAL MEKAR, [S. l.], v. 5, n. 1, p. 30–36, 2026. DOI: 10.59193/jmr.v5i1.498. Disponível em: https://jurnal.btp.ac.id/index.php/mekar-btp/article/view/498. Acesso em: 4 may. 2026.