Media Sosial Sebagai Alat Pemasaran Mangrove Pandang Tak Jemu Di Kampung Tua Bakau Serip

Authors

  • Baktivillo Sianipar Politeknik Pariwisata Batam
  • Kartika Cahayani Politeknik Pariwisata Batam https://orcid.org/0009-0004-7729-0138
  • Okta Safitri Mhs. Program Studi Perencanaan dan Pengembangan Pariwisata, Politeknik Pariwisata Batam
  • Bram Handoko Mhs. Program Studi Manajemen Tata Hidang, Politeknik Pariwisata Batam
  • Dinda Aisyah Nurul Intan Mhs. Program Studi Manajemen Divisi Kamar, Politeknik Pariwisata Batam
  • M. Khori Kurnia Subagja Mhs. Program Studi Manajemen Divisi Kamar, Politeknik Pariwisata Batam
  • Frangky Silitonga Manajemen Kuliner, Politeknik Pariwisata Batam https://orcid.org/0000-0003-3059-1561

DOI:

https://doi.org/10.59193/jkw.v2i2.251

Keywords:

Community Service, Mangroves, Marketing, Tourism, Social Media

Abstract

Mangrove Pandang Tak Jemu in Kampung Tua Bakau Serip is a unique and interesting ecotourism destination. Considering the importance of the mangrove tree ecosystem and its potential as a tourist attraction, an effective marketing strategy is needed. One of the most effective and efficient ways to promote this destination is through social media. This article resulting from community service will explain how social media can be used as a very effective tool to market the Mangrove Pandang Tak Jemu in Kampung Tua Bakau Serip. Choosing the right media and the right marketing strategy, social media can increase visibility thereby attracting more visitors, and ultimately support the mangrove forest environment through sustainable tourism. Optimal use of social media can help Mangrove Pandang Tak Jemu in Kampung Tua Bakau Serip become a widely known tourist destination, as well as provide education and increase awareness of the importance of the mangrove ecosystem as a lungs of the world

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References

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Cahayani, K., & Silitonga, F. (2024). The Ecotourism Development Strategy At Pandang Tak Jemu Mangrove Batam. Proceedings of the 11th International Applied Business and Engineering Conference, 11(1). https://doi.org/10.4108/eai.21-9-2023.2343005

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Silitonga, F., & Susanto, A. (2019). Pelatihan Pembuatan dan Pengembangan OJS V3 Di Universitas Karimun. Jurnal Awam, 1(1), 18–29.

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Published

2024-07-11

How to Cite

Sianipar, B. ., Kartika Cahayani, Okta Safitri, Bram Handoko, Dinda Aisyah Nurul Intan, M. Khori Kurnia Subagja, & Silitonga, F. (2024). Media Sosial Sebagai Alat Pemasaran Mangrove Pandang Tak Jemu Di Kampung Tua Bakau Serip. JURNAL KEKER WISATA, 2(2), 154–166. https://doi.org/10.59193/jkw.v2i2.251

Issue

Section

JULI 2024

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