PERANAN MOTIVASI SEBAGAI FAKTOR PENDORONG MINAT KUNJUNGAN WISATAWAN MANCANEGARA
Keywords:
Motivation, Encouragement, Religious Tourism, VisitsAbstract
The purpose of this study is to explain the interest of tourists to come to Batam because of COVID-19, foreign tourist visits have increased again, but this has not been matched by the interest of tourists to return to religious tourist attractions, especially those in the Batam City Mosque. Through this research, an approach was carried out by looking at two different factors, firstly the push factors and pull factors for the arrival of these tourists, especially from international tourists. In this article the researcher only focuses on the driving factors, while the other factors will be a separate study supported by data after these driving factors are published. Through the driving factors for tourist arrivals, it can be explained that there are several important indicators that accompany it as encouragement, including educational, interpersonal, physiological, driving attractions, amenities, accessibility and additional services affecting foreign tourist tourism. The analysis of this research data uses a quantitative approach with explanatory methods. Sampling was carried out by accidental sampling method with intentional sampling technique. The sample used in this study has a 10% margin of error while the number of samples used is 102 respondents. The results showed that the driving factors of education, interpersonal, and physiological had a positive and significant effect on the interest of foreign tourists to return to religious tourism destinations for mosques in Batam City. What must be strengthened is the improvement of the completeness of the facilities for religious tourism activities.
Downloads
References
Abdullah, T. (2017). Penilaian Wisatawan akan Atribut Pariwisata di Kota Batu. Tourism and Hospitality Essentials (THE) Journal, 7(2), 91–96.
Afriesta, C. L. B., Kurniawan, H. E., & Ekasiwi, S. N. N. (2020). Korelasi Antara Push dan Pull Factor Wisata Kawasan dan Bangunan Bersejarah. Jurnal Pariwisata Terapan, 4(1), 1–11.
Ajzen, I. (2012). The theory of planned behavior. Handbook of Theories of Social Psychology: Volume 1, (July), 438–459. https://doi.org/10.4135/9781446249215.n22
Alfitriani, Putri, W. A., & Ummasyroh. (2021). Pengaruh Komponen 4A Terhadap Minat Kunjung Ulang Wisatawan Pada Destinasi Wisata Bayt Al-Qur’an Al-Akbar Kota Palembang. JAMB: Jurnal Aplikasi Manajemen & Bisnis, 1(2), 66–77.
Amaro, S., Antunes, A., & Henriques, C. (2018). A closer look at Santiago de Compostela’s pilgrims through the lens of motivations. Tourism Management, 64, 271–280. https://doi.org/10.1016/j.tourman.2017.09.007
Badan Pengusahaan Batam. (2022). Batam adalah pulau dengan sejuta peluang pada berbagai sektor. Salah satu yang tidak boleh terlewatkan adalah sektor pariwisata. Diambil 8 September 2022, dari https://bpbatam.go.id/tentang-batam/destinasi-wisata/
Badan Pusat Statistik Indonesia. (2022). Pariwisata. Diambil 8 September 2022, dari https://www.bps.go.id/subject/16/pariwisata.html#subjekViewTab3
Badan Pusat Statistik Kota Batam. (2022). Wisatawan Mancanegara Ke Kota Batam Menurut Kebangsaan. Diambil 8 September 2022, dari https://batamkota.bps.go.id/indicator/16/91/1/wisatawan-mancanegara-ke-kota-batam-menurut-kebangsaan.html
Bahrudin, A. (2017). Inovasi Daerah Sektor Pariwisata (Studi Kasus Inovasi Pembangunan Pariwisata Kab Purworejo Jawa Tengah). Mimbar Administrasi, 1(1), 50–69.
Baniya, R. (2017). Push and Pull Factors and their effects on International Tourists ’ Revisit Intention to Nepal. The GAZE Journal of Tourism and Hospitality, 8(July), 20–39. https://doi.org/10.3126/gaze.v8i0.17830
Baptista, E. A., Saldanha, E. D. S., & Vong, M. F. (2020). The Mediating Effect of Tourist Satisfaction among Pull and Push Factors on Tourists’ Behavioural Intentions. Timor-Leste Journal of Business and Management, 2(1), 66–70.
Bond, N., Packer, J., & Ballantyne, R. (2014). Exploring Visitor Experiences, Activities and Benefits at Three Religious Tourism Sites. International Journal of Tourism Research, 17(5), 471–481. https://doi.org/10.1002/jtr
Buhalis, D. (2000). Marketing the competitive destination of the future. Tourism Management, 21, 97–116.
Bungin, B. (2016). Penelitian Kualitatif: Komunikasi, Ekonomi, Kebijakan Publik, dan Ilmu Sosial lainnya. Jakarta: Kencana Prenada Media Group.
Chahal, H., & Devi, A. (2015). Destination Attributes and Destination Image Relationship in Volatile Tourist Destination: Role of Perceived Risk. Metamorphosis, 14(2), 1–19. https://doi.org/10.1177/0972622520150203
Chaliq, A. (2011). Manajemen haji dan wisata religi. Jakarta: Mitra Cendekia.
Cooper, C., Fletcher, J., Gilbert, D., Fyall, A., & Wanhill, S. (2008). Tourism: Principles and Practice (4 ed.). London: Pearson Education, Inc.
Dessler, G. (2015). Fundamentals of Human Resource Management. England: Pearson.
Engel, J. F., Blackwell, R. D., & Miniard, P. W. (2013). Perilaku Konsumen. Tangerang: Binarupa Aksara.
Gazalba, S. (1982). Mesjid, pusat ibadat dan kebudayaan Islam. Jakarta: Pustaka Antara.
Ghozali, I. (2016). Aplikasi Analisis Multivarians Dengan Program IBM SPSS 23, Cetakan III. Semarang: Badan Penerbit Undip.
Harianto, S. P., Tsani, M. K., Santoso, T., Masruri, N. W., & Winarno, G. D. (2021). Penilaian Wisatawan Terhadap Komponen Destinasi Wisata: Atraksi, Amenitas, Aksesibilitas dan Pelayanan Tambahan Pada Objek Wisata Kebun Raya Liwa. Jurnal Ilmu Kehutanan, 15(1), 13–27. https://doi.org/10.22146/jik.v15i1.1515
Hermawan, D., Nurdin, B. V., & Hutagalung, S. S. (2022). Changes in Tourist Interests During a Pandemic: A Study of Travel Choices and Motivations Post COVID-19 Pandemic. Proceedings of the Universitas Lampung International Conference on Social Sciences (ULICoSS 2021), 628, 1–5. https://doi.org/10.2991/assehr.k.220102.069
Holloway, J. C., & Humphreys, C. (2016). The business of tourism. New York: Pearson Education, Inc.
Judisseno, R. K. (2017). Aktivitas dan kompleksitas kepariwisataan: suatu tinjauan tentang kebijakan pengembangan kepariwisataan. Jakarta: Gramedia Pustaka Utama.
Juliadi. (2007). Masjid Agung Banten, Nafas Sejarah dan Budaya. Yogyakarta: Ombak.
Kemenparekraf. (2022). Tahun pemulihan pariwisata, 550 juta wisatawan nusantarabakal wara-wiri tahun ini. Diambil 8 September 2022, dari https://pedulicovid19.kemenparekraf.go.id/tahun-pemulihan-pariwisata-550-juta-wisatawan-nusantara-bakal-wara-wiri-tahun-ini/
Kepri.antaranews.com. (2022). Batam Perbanyak destinasi Wisata Seiring Peningkatan Wisman. Diambil 25 Oktober 2022, dari https://kepri.antaranews.com/berita/122481/batam-perbanyak-destinasi-wisata-seiring-peningkatan-wisman
Khuong, M. N., & Ha, H. T. T. (2014). The Influences of Push and Pull Factors on the International Leisure Tourists’ Return Intention to Ho Chi Minh City, Vietnam — A Mediation Analysis of Destination Satisfaction. International Journal of Trade, Economics and Finance, 5(6), 490–496. https://doi.org/10.7763/ijtef.2014.v5.421
Kim, S., Park, J. H., Lee, D. K., Son, Y., Yoon, H., Kim, S., … Yoon, H. (2017). The impacts of weather on tourist satisfaction and revisit intention: a study of South Korean domestic tourism. Asia Pacific Journal of Tourism Research, 0(0), 1–14. https://doi.org/10.1080/10941665.2017.1357640
Kotler, P., & Armstrong, G. (2016). Prinsip-prinsip Pemasaran. Jakarta: Erlangga.
Kotler, P., & Keller, K. (2016). Marketing management (15 ed.). England: Pearson Education, Inc.
Liro, J. (2020). Visitors ’ motivations and behaviours at pilgrimage centres : push and pull perspectives. Journal of Heritage Tourism, 1–22. https://doi.org/10.1080/1743873X.2020.1761820
Liro, J., Sołjan, I., & Bilska-Wodecka, E. (2017). Visitors’ diversified motivations and behavior–the case of the pilgrimage center in Krakow (Poland). Journal of Tourism and Cultural Change, 16(4), 416–435. https://doi.org/10.1080/14766825.2017.1332068
Liro, J., Sołjan, I., & Bilska-Wodecka, E. (2018). Spatial changes of pilgrimage centres in pilgrimage studies: A review and contribution to future research. International Journal of Religious Tourism and Pilgrimage, 6(3), 5–17.
Lustono, & Permatasari, K. D. (2022). Pengaruh Media Sosial, Aksesibilitas, Fasilitas, Event Pariwisata, dan Daya Tarik Wisata Terhadap Minat Kunjung Wisatawan di Desa Wisata Pagak, Banjarnegara. MEDIKONIS: Jurnal Media Komunikasi dan Bisnis, 13(1), 41–52.
Mahendra, D. M., & Althalets, F. (2022). Pengaruh Pengembangan Destinasi Wisata Terhadap Minat Kunjungan Wisatawan Pada Desa Pela Kecamatan Kota Bangun Kabupaten Kutai Kartanegara. ETNIK: Jurnal Ekonomi - Teknik, 1(4), 306–316.
Marpaung, B. (2019). Pengaruh Daya Tarik, Kualitas Pelayanan, Fasilitas Dan Keselamatan Dengan Kepuasan Wisatawan Sebagai Variabel Intervening Terhadap Minat Kunjungan Ulang Wisatawan. Jurnal Penelitian Manajemen, 1(2), 144–156. Diambil dari file:///C:/Users/Perpus STIE/Downloads/294-Article Text-848-1-10-20200611.pdf
Marsono, Prihantara, F., Irawan, P., & Sari, Y. K. (2016). Dampak Pariwisata Religi Kawasan Masjid Sunan Kudus Terhadap Ekonomi Lingkungan Dan Sosial Budaya. Yogyakarta: Gadjah Mada University Press.
Miarsih, G. S., & Anwani. (2018). Analisis Faktor-Faktor Yang Mempengaruhi Minat Berkunjung Wisatawan Ke Obyek Wisata Religi Masjid Gedhe Kauman Yogyakarta. Journal of Tourism and Economic, 1(2), 117–123.
Munawwir, A. W. (2002). Kamus Al Munawwir ;Arab Indonesia terlengkap. Surabaya: Pustaka Progressif.
Muthmainnah, S. R., & Rubiyanti, R. N. (2020). Pengaruh Faktor Pendorong Dan Penarik Minat Wisata Halal Ke Luar Negeri Dengan Religiusitas Sebagai Variabel Moderator. Jurnal Penelitian Ilmu Manajemen (JPIM), 5(3), 274–285.
Naumov, N. (2020). Contemporary Christian travel – pilgrimage, practice and place. Current Issues in Tourism, 23(3), 390–392. https://doi.org/10.1080/13683500.2019.1637106
Nikjoo, A. H., & Ketabi, M. (2015). The role of push and pull factors in the way tourists choose their destination. Anatolia : An International Journal of Tourism and Hospitality Research, (April), 1–12. https://doi.org/10.1080/13032917.2015.1041145
Ningtiyas, E. A., Alvianna, S., Hidayatullah, S., & Sutanto, D. H. (2021). Analisis pengaruh attraction, accessibility, amenity, ancillary terhadap minat berkunjung wisatawan melalui loyalitas wisatawan sebagai variabel mediasi. Media Wisata, 19(1), 83–96. https://doi.org/10.36275/mws
Padin, C., Svensson, G., & Wood, G. (2016). A model of pilgrimage tourism: process, interface, people and sequence. European Business Review, 28(1), 77–95. https://doi.org/10.1108/EBR-01-2015-0003
Prajawati, M. I. (2019). Competitiveness of Sharia Tourism Destination. Management and economics journal, 4(1), 73–80. https://doi.org/10.18860/mec-j.v4i1.5824
Ramadhani, S. A., Setiawan, H., & Rini. (2021). Analisis Pengaruh Atraksi Wisata, dan Ancillary Service terhadap Minat Kunjung Ulang pada Objek Wisata Bukit Siguntang. Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis, 1(3), 124–133.
Robbins, S. P., & Judge, T. A. (2015). Perilaku Organisasi. Jakarta: Salemba Empat.
Santoso, S. (2016). Panduan Lengkap SPSS Versi 23. Jakarta: Elex Media Komputindo.
Schiffman, L., & Kanuk, L. L. (2018). Perilaku Konsumen. Jakarta Barat: PT INDEKS.
Sihombing, D. A., & Misna. (2021). Analisis Niat Kunjungan Kembali Wisatawan Domestik Ke Kota Batam. Jurnal Pemasaran Kompetitif, 04(2), 143–156.
Silalahi, U. (2018). Metode Penelitian Sosial. Bandung: Refika Aditama.
Silitonga, F., & Wibowo, A. E. (2020). Pengaruh Kualitas Pelayanan dan Lokasi terhadap Loyalitas Pelanggan Hotel Bintang Dua di Kota Batam. Jurnal Cafetaria, 1(2), 64-73.
Sołjan, I., & Liro, J. (2020). The changing roman catholic pilgrimage centres in Europe in the context of contemporary socio-cultural changes. Social and Cultural Geography, 23(3), 380–403. https://doi.org/10.1080/14649365.2020.1739322
Subadra, I. N., Sutapa, I. K., Artana, I. W. A., Yuni, L. K. H. K., & Sudiarta, M. (2019). Investigating Push And Pull Factors Of Tourists Visiting Bali As A World Tourism Destination. International Journal Of Multidisciplinary Educational Research, 8(8), 253–269. https://doi.org/10.6084/m9.figshare.9916247
Sugiyono. (2018). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Tan, W. (2016). Repeat visitation : A study from the perspective of leisure constraint, tourist experience, destination images, and experiential familiarity. Journal of Destination Marketing & Management, 1–10. https://doi.org/10.1016/j.jdmm.2016.04.003
Terzidou, M., Scarles, C., & Saunders, M. N. K. (2018). Annals of Tourism Research The complexities of religious tourism motivations: Sacred places, vows and visions. Annals of Tourism Research, 70(February), 54–65. https://doi.org/10.1016/j.annals.2018.02.011
Utama, I. G. B. R. (2017). Pemasaran Pariwisata. Yogyakarta: Andi.
Wang, W., Chen, J. S., & Huang, K. (2015). Religious Tourist Motivation in Buddhist Mountain: The Case from China. Asia Pacific Journal of Tourism Research, 21(1), 57–72. https://doi.org/10.1080/10941665.2015.1016443
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Mohamad Nur Afriliandi Nasution, Hendra Syaiful, Agung Edy Wibowo, Frangky Silitonga
This work is licensed under a Creative Commons Attribution 4.0 International License.
