PENGARUH KUALITAS PRODUK MINUMAN KOPI TERHADAP KEPUASAN KONSUMEN DI RIMBUN KOPI BATAM
DOI:
https://doi.org/10.59193/jmt.v2i1.179Keywords:
product quality, customer satisfactionAbstract
Consumer goals are a person's feelings of pleasure or disappointment that arise after the expected performance (result). Consumer satisfaction can be said to be achieved if the results are of good quality. This research was conducted at Rimbun Kopi Batam, which is located on Jl. Raja H.Fisabilillah No.7, Tlk. Tering, district. Batam City, Batam City. This study aims to determine the effect of the quality of coffee beverage products on consumer satisfaction at Rimbun Kopi Batam. The type of research used is quantitative research with associative method using simple linear regression with SPSS 26.0 progress. The sample of this research is 99 respondents who are consumers in Rimbun Kopi Batam. The sampling technique used accidental sampling technique. The data collection method used in this research is by distributing questionnaires. From the t test that has been done it can be concluded that there is a relationship between the variables of product quality to partial consumer satisfaction, namely with a ratio of thitung values greater than ttabel which is 4,137> 1,984. These results showed that the quality of the products studied in the study contributed 15% to explaining the changes in consumer satisfaction, the remaining 85% was affected by other variables not analyzed in the study model
Downloads
References
Clayton, Ronald F. 2021. Coffee Knowledge.Dalam https://pdfcoffee.com/coffee-knowledge-pdf-free.html.Diakses pada tanggal 25 September 2021.
Annisha, & Soekarno. 2018. Skripsi: Pengaruh kualitas produk kopi terhadap kepuasan konsumen di Jade Lounge Swiss-Bell Residences Kalibata Jakarta.Dalam https://jurnalmahasiswa.unesa.ac.id/index.php/jim/article/view/10202 Diakes pada tanggal 27 September 2021.
Endriati, Theresia E. 2020.Pengaruh Kualitas Produk Terhadap Kepuasan Konsumen Kedai Kopi Postmo Di Alaya Samarinda.Dalam http://ejurnal.untag-smd.ac.id/index.php/EKM/article/view/961diakses tanggal 26 September 2021.
Gay. L.R, dkk, 2011. Memahami Metode Survey, dalam https://ometlit.com/metode-survey/.
Goolive, 2021. Konsumsi Kopi Nasional Dalamhttps://goolive.id/main/news/detail/74/2021-konsumsi-kopi-indonesia-diprediksi-mencapai-370-ribu-ton.
International Coffee Organization. 2012. Monthly Coffea Market Report. Agustus 2012. Dalam http://www.ico.org/, diakses tanggal 26 September 2021.
Investasi, Kementrian 2017. Badan Koordinasi Penanaman Modal Tentang Peluang Bisnis Industri Pariwisata, dalam https://www.investindonesia.go.id/id/artikel-investasi/detail/peluang-bisnis-industri-pariwisata.
Kotler, Philip. & Gary Armstrong. 2010. Principle Of Marketing, 13thedition. United States of America: Pearson.
Kotler & Amstrong. 2015. Pengertian Kualitas Produk, dalam http://eprints.kwikkiangie.ac.id/934/3/22160127%20%20Claudia%20Ade%20-%20bab%202.pdf.
Frangky Silitonga, & Alpino Susanto. (2021). Pelatihan Pembuatan Dan Pengembangan Ojs.V3 Di Universitas Karimun. Jurnal Awam, 1(1), 18-28. Retrieved from http://www.ejurnal.universitaskarimun.ac.id/index.php/awam/article/view/325
Joko, D., Tegor, & Silitonga, F. (2023). Metode Penelitian Terapan. Deepublish.
Silitonga, F. (2015). The vocabulary understanding of reading text in Hosannah Batam School. Journal BASIS, 2(2), 111-116.
Silitonga, F., Wibowo, A. E., Siska Amelia Maldin, Baktivillo Sianipar, & Mohamad Nur Afriliandi Nasution. (2023). PENGEMBANGAN OBJEK WISATA SEBAGAI INVESTASI MASYARAKAT DI PULAU LANCE BATAM. JURNAL KEKER WISATA, 1(1), 1–11. https://doi.org/10.59193/jkw.v1i1.93
Silitonga, F., Wibowo, A. E., Maldin, S. A., Sianipar, B., & Nasution, M. N. A. (2023). PENGEMBANGAN OBJEK WISATA SEBAGAI INVESTASI MASYARAKAT DI PULAU LANCE BATAM. Jurnal Keker Wisata, 1(1), 1-11.
Silitonga, F., & Astuti, L. P. (2018). From Teaching of Sundanese’s Teenager Speaking Ability In Batam: Spoken Discourse Analysis: Teaching of Sundanese’s Teenager Speaking Ability in Spoken Discourse Analysis. International Journal of Language Teaching and Education, 2(3), 325-333.
Silitonga, F., Nasution, M. N. A., & Abnur, A. (2023). Inovasi Melalui Manajemen 4a Dalam Peningkatan Kunjungan Wisatawan Dan Pad Kota Batam. Jurnal Mahatvavirya, 10(1), 71-88.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Hastuti Rebeca Talaksoru, Siska Amelia Maldin
This work is licensed under a Creative Commons Attribution 4.0 International License.
