PENGARUH SUASANA DAN KEBERSIHAN TERHADAP KEPUASAN PELANGGAN DI KASTA COFFEE & RESTO BATU AJI BATAM
DOI:
https://doi.org/10.59193/jmt.v5i1.522Keywords:
Atmosphere, Cleanliness, Customer SatisfactionAbstract
This study aims to examine the influence of atmosphere and cleanliness on customer satisfaction at Kasta Coffee & Resto Batu Aji, Batam. The background of this research is based on the rapid development of the culinary industry and the increasing lifestyle of people who enjoy spending leisure time in cafes. Customers no longer seek only good taste but also a complete dining experience. Therefore, atmosphere and cleanliness play an important role in creating customer satisfaction. The research problem focuses on whether atmosphere and cleanliness partially and simultaneously affect customer satisfaction. This study uses a quantitative method with a probability sampling technique. The population consisted of 6,728 customers from May to June 2025, and the sample of 100 respondents was determined using the Slovin formula with a 10% margin of error. Data were collected through questionnaires distributed to customers of Kasta Coffee & Resto Batu Aji Batam and then analyzed using SPSS version 25. The results show that atmosphere has a positive and significant influence on customer satisfaction. Cleanliness also has a positive and significant influence on customer satisfaction. Simultaneously, both atmosphere and cleanliness significantly affect customer satisfaction. The coefficient of determination (R²) value of 0.636 indicates that 63.6% of customer satisfaction is explained by atmosphere and cleanliness, while the remaining 36.4% is explained by other factors not examined in this study. In conclusion, to improve customer satisfaction, Kasta Coffee & Resto Batu Aji Batam should maintain a consistent atmosphere, especially during peak hours, and enhance cleanliness in public areas such as dining tables, floors, outdoor areas, and restrooms
Downloads
References
Arikunto, S. (2013). Prosedur Penelitian: Suatu Pendekatan Praktik. Jakarta: Rineka Cipta.
Azwar, S. (1996). Pengantar Psikologi Lingkungan. Yogyakarta: Pustaka Pelajar.
Chandra, B. (2007). Pengantar Kesehatan Lingkungan. Jakarta: EGC.
Depkes RI. (2004). Kebijakan Dasar Pusat Kesehatan Masyarakat. Jakarta: Departemen Kesehatan Republik Indonesia.
Ferdi Hermansyah. (2025). Pengaruh Suasana Kafe terhadap Minat Beli Konsumen. Jurnal Manajemen Perhotelan, 12(1), 45-52.
Ghozali, I. (2014). Aplikasi Analisis Multivariat dengan Program IBM SPSS 23. Semarang: Badan Penerbit Universitas Diponegoro.
Ghozali, I. (2017). Model Persamaan Struktural: Konsep dan Aplikasi dengan Program AMOS 24. Semarang: Badan Penerbit Universitas Diponegoro.
Ghozali, I. (2018). Aplikasi Analisis Multivariat dengan Program IBM SPSS 25. Semarang: Badan Penerbit Universitas Diponegoro.
Gujarati, D. N. (2003). Basic Econometrics. New York: McGraw-Hill.
Harjanto, R. N. (2010). Analisis Pengaruh Harga Produk, Kebersihan dan Kualitas Layanan terhadap Kepuasan Pelanggan Restoran Mamamia Cabang Mrican Semarang. Skripsi. Semarang: Universitas Diponegoro.
Hidayat, Y. (2024). Pengaruh Cita Rasa dan Suasana terhadap Kepuasan Konsumen pada Kafe Sudut Lagi Kecamatan Banggae Timur Kabupaten Majene. Skripsi. Majene: Universitas Muhammadiyah Majene.
Irawan, H. (2003). Prinsip Kepuasan Pelanggan. Jakarta: Elex Media Komputindo.
Lupiyoadi, R. (2013). Manajemen Pemasaran Jasa. Jakarta: Salemba Empat.
Nazir, M. (2014). Metode Penelitian. Bogor: Ghalia Indonesia.
Notoatmodjo, S. (2007). Promosi Kesehatan dan Ilmu Perilaku. Jakarta: Rineka Cipta.
Notoatmodjo, S. (2011). Kesehatan Masyarakat: Ilmu dan Seni. Jakarta: Rineka Cipta.
Poerwadarminta, W. J. S. (2006). Kamus Umum Bahasa Indonesia. Jakarta: Balai Pustaka.
Rahmasari, L. (2020). Pengaruh Kualitas Layanan terhadap Kepuasan Pelanggan. Jurnal Ilmiah Manajemen, 8(2), 120-130.
Riduwan. (2010). Skala Pengukuran Variabel-variabel Penelitian. Bandung: Alfabeta.
Safitri, J. N. (2021). Pengaruh Suasana Kafe, Kualitas Produk dan Kualitas Layanan terhadap Kepuasan Konsumen di Kedai Filosofi Kopi Yogyakarta. Skripsi. Yogyakarta: Universitas Negeri Yogyakarta.
Santoso, S. (2018). Panduan Lengkap SPSS Versi 25. Jakarta: Elex Media Komputindo.
Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Sulastiyono, A. (2011). Manajemen Penyelenggaraan Hotel. Bandung: Alfabeta.
Sumarwan, U. (2004). Perilaku Konsumen: Teori dan Penerapannya dalam Pemasaran. Bogor: Ghalia Indonesia.
Sunaryo. (2004). Psikologi untuk Keperawatan. Jakarta: EGC.
Sunyoto, D. (2015). Perilaku Konsumen dan Pemasaran. Yogyakarta: CAPS.
Supranto, J. (2011). Pengukuran Tingkat Kepuasan Pelanggan untuk Menaikkan Pangsa Pasar. Jakarta: Rineka Cipta.
Sutisna. (2002). Perilaku Konsumen dan Komunikasi Pemasaran. Bandung: Remaja Rosdakarya.
Syaripudin, J. (2021). Pengaruh Kebersihan dan Kenyamanan di Pasar Segar Paal Dua Manado terhadap Kepuasan Konsumen. Skripsi. Manado: Universitas Sam Ratulangi.
Tjiptono, F. (2014). Pemasaran Jasa: Prinsip, Penerapan, dan Penelitian. Yogyakarta: Andi Offset.
Tjiptono, F., & Chandra, G. (2012). Service Management: Meningkatkan Layanan Prima. Jakarta: Andi.
Utami, C. W. (2010). Manajemen Ritel: Strategi dan Implementasi Ritel Modern. Jakarta: Salemba Empat.
Walgito, B. (2004). Psikologi Sosial: Suatu Pengantar. Yogyakarta: Andi.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Etika Refikanzyah, Moh. Thandzir
This work is licensed under a Creative Commons Attribution 4.0 International License.
